API–革命的播种机

On November 28, 2008, in 1. 互联网, by 邓熔

革命要快速成功,有播种机事半功倍,api就是这么一个播种机。

在竞争对手回味过来之前,通过api可以将火种插遍大江南北。开放api,与林林种种的站点建立合作,通过多赢的机制吸引智慧和创意,借助整个互联网的力量进行推广,这可能就是在线推广的终极手段了。

如何把api做得好当然很关键,但在能用的基础上做得快更加关键。市场广阔,先到者得。

国外开放api的思想已经不稀罕了,5 Travel APIs – From Comparison to Booking。这里可以看到在线旅游行业的几个开放api的例子。triptouch首页左下方的transportation就是用的kayak的开放api。

说到本质,把api开放出去和把链接放出去一样,都是在运用渠道。从链接到api,变化的只是运用渠道的方式和效率。如果你卖跳舞机,在商场这个渠道,你是把机器包装起来,放在那呢?还是把机器包装打开,展示出来?抑或是把机器打开,鼓励用户随便试用体验?

为了提高渠道运用效率,不同的渠道需要讲究不同的方式。当当如果开放预订api,让豆瓣调用,直接在豆瓣走通预订流程,就是一个很好的方式。然而在新浪上,走通当当预订流程的意义可能就不明显,直接放一个链接性价比会更高。
开放api的魅力之一就是把选择权交给渠道,通过共赢的机制,促使渠道去选择甚至创造最优的方式。

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